We had experimented with the concept of moods internally for a while. It previously came up in a design scrimmage.The TLDR of moods is that customers who face choice paralysis would prefer to dive into a pre-picked always on selection of music vs looking for something new.
01 - Get feedback from our userbase.02 - Test webflow out more for new way of doing research.My personal goal was to answer the following question“What would I do if we couldn’t experiment in-product?”
Why is this a good use of our time?
What we know about our listener base from previous studies is that a lot of them are also big listeners of NTS Radio. With a quick competitor analysis with the aid of a tool I adore (SimilerWeb) we can see clear examples of this working in the wild.This was also recurring feedback from previous studies in the listener team also. The most recent was in a diary study we ran where it came up as a common theme that our users listen when performing a task. IE Cooking, Running etc.
I reached out to Will to aid with the selection of soundtracks. He’s always got his finger on the pulse of our username so I was lucky to get him onboard to aid with this.I had the plan and build in place. The next step was for it to be given our brand treatment. I reached out to ou amazing designer Marnie to have her treat the images and bring this work to life. I’m biased but she smashed it.
Users are prompted to opt into our feedback panel whilst listening.
Crowdsourcing mood names in Slack. I could get lost trying to conger up the perfect mood name. As time was off the essence I turned to my teammates for naming inspiration.I was not let down...
This was a fun one for me to push the embed section of Webflow to the limit. Using JS functions to store the moods whilst building it in a way that scales for the future.I connected our moods to a new CMS collection that the marketing team can now own this workflow if needed without needing to touch the code at all.
01: Community feedbackI learned so much from our previous Head of Product and his advice was to use our community as often as possible. We used that as an area to collate feedback on the experiment.
02: Opt in panelI setup a new panel in our research tool of choice - Great Question. We now have a panel of participants ready for a follow on Study for when the time comes. This batch of users have context on the space that will aid discussion heavily when it comes around to user interviews.
This was a great opportunity during design downtime to push on finding out how far we can push the boat on using Webflow for testing outside of the product when there isn’t a capacity to test in-product due to resource limits.
Achievements:
2nd most engaged community project.
40 participants opted in to feedback further in this space.
Uncovered a new avenue for rapid feedback & testing that can allow a designer to do independent research.